How wirly.com makes money

How Wirly earns revenue

Some lenders and financial companies pay Wirly a referral fee when users visit their sites through links on wirly.com. This compensation comes in the form of cost-per-action payments or revenue sharing agreements.

Not all lenders featured on Wirly are advertising partners. We include lenders based on HMDA data and consumer relevance regardless of partnership status. These relationships allow us to offer all of our tools, calculators, and educational content free to users.

What this means for you

• Wirly's editorial content, calculator tools, and educational guides are independent of advertising relationships
• Lender rankings on comparison pages are determined by editorial criteria (rates, fees, customer satisfaction, CFPB complaint data), not by compensation
• Affiliate links are routed through /go/ paths - these are the links that support the site
• You are never charged extra for using an affiliate link. The lender pays Wirly, not you.

What Wirly does NOT do

• Wirly is not a lender, mortgage broker, or financial advisor
• Wirly does not collect or transmit your financial information to lenders
• Wirly does not guarantee rates, terms, or approval
• Wirly does not charge users for any content, tools, or services

Learn more

• How we rank lenders - our ranking methodology and evaluation criteria
• Editorial guidelines - how content is created and reviewed
• About Wirly - our mission and data sources